Breathing life into a marketing website with dynamic animations

CLIENT

Canal

PROJECT TYPE

Web Design

PROJECT YEAR

2023

In my role as Senior Brand Designer at Canal, I led the design and Webflow development of the company’s marketing website, bringing the brand to life through thoughtful UI, seamless build execution, and dynamic Lottie animations.

These animations were crafted to:

Demonstrate product interactions in an intuitive, engaging way.
Illustrate abstract concepts that static imagery couldn’t capture.
Enhance user experience by making the site feel modern, polished, and alive.

By integrating motion into Canal’s core web experience, I helped transform complex ideas into clear, compelling stories that strengthened the brand’s positioning and resonated with prospective partners and clients.

After Canal was acquired by Rokt, the original marketing site where these animations were featured was sunset. While the live experience is no longer available, the Lottie animations are preserved here to highlight the role motion played in our brand storytelling.

‍

Breathing life into a marketing website with dynamic animations

Other projects