Bringing AI to the physical space

CLIENT

Formant

PROJECT TYPE

Brand Design

PROJECT YEAR

2025

When Formant wanted to position themselves as the bridge between AI and robotics, I crafted a campaign that turned complex technology into curiosity-piquing storytelling.

I designed a bold, modular ad system that could live everywhere, from city streets to digital feeds, anchored by punchy headlines and futuristic imagery. The visuals combined human curiosity with robotic capability, making abstract AI features feel tangible and exciting: predicting failures before they happen, speaking commands into existence, and controlling entire fleets with nothing but your voice.

To tie it all together, I built a sleek, scrappy Framer site optimized for conversion and storytelling. Minimal, responsive, and lightning-fast, the site extended the campaign’s energy into a digital experience that informed, impressed, and converted.

The result? A campaign that sparked curiosity, drove engagement, and reinforced Formant as the go-to platform for AI-driven robotics operations.

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Bringing AI to the physical space

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