Projects - Yanni Davros

CLIENT

Caspian

PROJECT TYPE

Brand Design

PROJECT YEAR

2025

Caspian came to me with a clear mission: help businesses recover more money from duty refunds; faster, easier, and with less manual effort. But despite their strong product and sci-fi inspiration, their branding wasn’t doing the heavy lifting. They needed a visual identity and messaging framework that reflected the clarity and automation they bring to an outdated, opaque industry through a bold and compelling lens.

We built a brand identity designed to cut through the clutter. The logotype is modern, open, and confident; grounded in a geometric structure that evokes trust and precision. Inspired by nautical navigation maps, star charts and the passage of time, the visual system reflects the flow of global trade and the movement of money. The palette leans into deep marine tones with a high-contrast accent, symbolizing clarity and financial depth.

The tagline, “Better Global Trade." became the rallying cry for the entire brand supported by direct, benefit-driven copywriting that speaks the language of CFOs and operations teams.

From homepage to call-to-action, every design choice reinforced Caspian’s core promise: simplify the complex, deliver the cash.

Deliverables:

Brand identity · Logo & typography system · Color system · Web & UI design · Messaging strategy · Campaign creative

‍

View Project →

Unlocking Duty Refunds with Caspian

Other projects